Anne Clutz rose to fame on YouTube with her honest beauty product reviews and bargain makeup finds. Her “Full Face Using Only Affordable Products” videos and brutally honest comparisons helped her become known as the Budget Beauty Queen — and gain a loyal following who trust her to tell it like it is.

Her influence was not limited to makeup. She began posting about motherhood, lifestyle, and mental health so that her brand would be more than just a business; it would also be a source of strength for others.

Besides her beauty tutorials, Anne became famous for something else- being real. She showed people that they don’t have to be perfect in order to make it big; all they need is a little bit of common sense & kindness towards others.

From Vlogger to Entrepreneur

With the success that Anne had on YouTube, she was able to pursue other business opportunities. One of those opportunities was launching her own brand of makeup brushes called Anne Clutz Brushes. The brushes are specially designed for Filipinas who are just starting out with makeup and don’t want to spend too much money.

Anne worked hard and went from making beauty content to running a beauty business. She stuck with her goals and followed her passions — and now she’s a successful entrepreneur.

As she began posting videos, her relatable personality and humor drew in fans. They appreciated how she used everyday language (Tagalog) to connect with them and shared personal stories from her life.
Her approach to beauty was also a hit: instead of promoting expensive or complicated routines, she demonstrated simple tips that anyone could use to look good.

Anne Clutz is among the most well-known names in the Filipino beauty community. With her genuine, down-to-earth personality and affordable beauty tips, it’s no wonder she has such a huge following on YouTube & social media. But what is it about Anne Clutz that made her famous? And why do so many Filipinos look up to her?

  The Beginning of Anne Clutz’s YouTube Journey

In 2012, Anne Clutz took a brave step and started a YouTube channel. Back then, there were not many channels doing what she was about to do – beauty vlogging. Her videos were all about makeup tutorials, skincare advice and product reviews; but with a difference. Anne didn’t just talk about expensive brands that only rich people could buy. She also included local drugstore products which made her relatable to everyday Filipinas who wanted to look good on a budget.

A Voice of Realness and Representation

Most influencers are caught up in the glamor and glitz of their lives but Anne Clutz is different. She does not shy away from showing the common side of her life such as raising kids, making ends meet and the like.
Filipino women can relate to these things because they see themselves in her.

Besides her beauty tutorials, Anne became famous for something else- being real. She showed people that they don’t have to be perfect in order to make it big; all they need is a little bit of common sense & kindness towards others.